2025’s Best On-Page SEO Tools: Tested and Reviewed by Experts

Can you guess how many searches Google processes daily without googling the answer?

Data says Google has processed 99,000 search queries every second!

Sounds crazy, right?

And that’s not all!

Search Engine Journal mentions that over 25% of people click the first Google search result, while Google’s 10th position gets a mere 2.5% click-through rate.

Whether you’re an enterprise or a small business, cracking on-page SEO is critical to generating traffic. And that’s why you need the best on-page SEO tools in your toolkit.

But with so many on-page SEO tools around, how do you know the best on-page SEO software for your business? That’s why I have collaborated with some of the SEO experts who have curated this list of 2025’s best on-page SEO tools based on extensive research and evidence so that you can make an informed decision.

How we analyzed and selected the best-performing tools
Investing in on-page SEO software involves deep research, time, and budget. We know it’s not easy to evaluate each tool to understand which will fit your requirements. So, we have compiled a list of the best on-page SEO checkers through extensive research and evaluation.
Our process involved gathering opinions of SEO experts on public forums, weighing factors like user reviews and ratings, cost, features, and functionalities, and measuring the proficiency of these tools for SEO teams who want to achieve SEO dominance.

A quick overview of the best on-page SEO tools

On-page SEO software	Best for	Price
Writesonic SEO checker and optimizer	agency owners, entrepreneurs, enterprises, bloggers, freelancers, content creators, and marketers.	Free trial/ paid plan at $16/month
AIOSEO	Individuals and enterprises looking to create search-engine-optimized content.	Pricing starts at $79.0 / month for teams. A free trial for a day is available.
Keyword Surfer	SEO teams of small to mid-sized companies who need to optimize their website and webpages.	Free trial available. Paid plan starts at $89 / month.
Ahrefs	SEO managers and content marketers in large enterprises and SaaS companies.	Paid plan starts at $129/ month. It does not offer a free trial.
Google Search Console	Every website owner	Free
Screaming Frog	The tool is best suited for agencies	The free plan has limited features. Paid plan costs $259/year. .
SE Ranking	Enterprise teams and agencies	Pricing starts at $52 / month. A 14-day full-access trial pack is available.
Semrush	Any SEO team wanting to improve the overall performance of any website.	A free plan is available with limited features. Paid plans, starting at $129.95 per month, offer more advanced features.
Moz Pro	A comprehensive SEO toolkit for teams of all sizes	Certain features are available for free, while advanced features are available for a fee starting at $99 per month.
JetOctopus	This is the best log file analyzer tool.	The plan starts at $276 per month.
Seobility	On-page SEO audits for all teams.	14 days free trial is available. Pricing starts at $200 /month.
Conductor	Large enterprises	You can request a custom quotation from the team, but the Enterprise SEO platform offers a 30-day free trial.

Tool 1: Writesonic SEO Checker and Optimizer

Leading on-page SEO tools of 2024

Overview

Writesonic’s SEO Checker and Optimizer is the best on-page SEO tool for 2024. It can help drive traffic to your website and improve the SERP ranking. AI and advanced technologies power the tool, scrutinize your content, and provide actionable insight. It offers automated internal linking, an SEO content checker, topic clusters, content gap analysis, and a search listening tool known as Answer The People, making it a strong on-page SEO tool. The platform lets you create an automated workflow for SEO content. The tool comes with an API that you can use to integrate all your AI SEO tools within your workflow.

Best For

Writesonic SEO checker best suits agency owners, entrepreneurs, enterprises, bloggers, freelancers, content creators, and marketers.

Key features

Writesonic’s SEO Checker tool gives real-time SEO insights to help SEO teams optimize content, improve search and SERP result.
The AI-generated SEO insights simplify SEO strategy fast and optimize content to boost traffic for the SEO team.
Writesonic’s AI article writer greatly aids content writers and marketers. The tool allows you to write factually accurate articles with real-time data that drive traffic.
The tool offers comprehensive competitor analysis, detailed web search results, and strategic internal linking so content writers can produce SEO-optimized articles that rank high on Google in no time.

Pros

It’s an all-in-one tool for writing, SEO optimization, and bulk content creation
The user-friendly interface makes it easy to use the tool
Writesonic can generate highly search engine-optimized content that improves your ranking
Writesonic is known for its prompt support team to guide you if you’re stuck
Its bulk generation features make the scalability of content easy
Writesonic can easily integrate with other third-party tools like Zapier

Cons

The bulk content creation feature might be expensive for individual content creators and small agencies.

Pricing

Sign up for Writesonic’s subscription for free, and you’re eligible for 25 credits. You can upgrade the plan at any time for $16/month.

Reviews

The tool has received a 4.7/5 rating on G2.

Tool 2: AIOSEO

Best on-site SEO tool

Overview

All-in-One SEO, or short AIOSEO, is an on-page SEO plugin and toolkit for WordPress. It is a complete toolkit that includes SEO Optimizer, Rich Snippet (Schema), Smart Sitemaps, Local SEO, WooCommerce SEO, and Advanced SEO Modules. AIOSEO claims to set up the SEO foundations in less than 10 minutes and is easy to use.

Best for

AIOSEO is best suited for individuals and enterprises looking to create search-engine-optimized content in WordPress.

Key features

AIOSEO includes a video sitemap generator for SEO teams and content marketers, so you can rank in Google’s video carousel widget
AIOSEO offers all the tools that an SEO expert will need to improve your local SEO and rank higher in Google Maps
With AIOSEO, you can control how your content and thumbnails appear on social media
The tool automatically generates WordPress XML sitemap and notifies all search engines whenever there’s an update
The SEO Audit Checklist feature enables you to analyze your entire WordPress website and generate actionable insights to improve your on-page SEO

Pros

AIOSEO gives you an in-depth analysis with actionable insights so you can get maximum traffic to your WordPress site
The tool seamlessly integrates with all popular social media platforms, Google Search Console, Google AMP, and many WordPress plugins, such as MemberPress and WooCommerce.
You can see all the valuable SEO metrics right inside your WordPress dashboard with the tool’s Advanced Search Statistics feature.

Cons

The customer service team at AIOSEO is not up to the mark.

Pricing

Pricing starts at $79.0 / month for teams. A free trial for a day is available.

Review

The tool has received a 4.3/5 star rating on Capterra.

Tool 3: Keyword Surfer

On-page optimization tool for 2025

Overview

Keyword Surfer is a free Surfer on-page SEO tool for Chrome extensions. It allows you to generate keyword ideas and shows search volumes, visibility matrix, CPC, keyword suggestions, etc., directly in Google search results. With the Keyword Surfer toolkit, you can automate content management tasks and increase traffic to your website.

Best for

Keyword Surfer is best suited for SEO teams of small- to medium-sized companies that need to optimize their websites and web pages.

Key features

Keyword Surfer makes the life of SEO experts easy. It uses a new system to collect search data for your keywords, ensuring that all the essential SEO metrics, such as Cost per Click, estimated traffic, search volumes, the exact number of keywords used, the word count of the competitor’s webpage, etc., are more accurate than ever.
It lets you create easy-to-access folders of keywords that you can save, monitor, and export in a .csv folder whenever you need them.
Keyword Surfer can access data from all over the world. So your SEO and content team can validate your content idea and streamline the content creation process with data relevant to your audience’s location.
With Keyword Surfer, you don’t need to juggle between multiple tabs, and you can access 5+ data points right from Google’s Search Results page.

Pros

You can use Keyword Surfer from your Chrome without signing up for an account.
Keyword Surfer is easy to navigate and user-friendly
The tool loads the search results fast and conducts competitor analysis

Cons

Keyword Surfer has a Number of Words feature that shows you the word count on the competitor pages. However, as a user mentioned, the result is often skewed, so there’s no clarity about where the tool fetches the extra words. For example, Keyword Surfer showed the word count as 2528 for an article that actually had `1634 words.

Pricing

Free trial available. Paid plan starts at $89 / month.

Review

The tool has a 4.6/ 5 rating on Product Hunt.

Tool 4: Ahrefs

Best on-page SEO tools of 2025

Overview

Ahrefs is an all-in-one, on-page SEO software suite for enterprises. Content managers, content marketers, and SEO managers can use this tool for competitor analysis, tracking rank, site audits, link building, and keyword research. SEO teams also find Ahrefs useful for analyzing website rank, keyword ranking, and overall SEO health of a site.

Best for

It’s one of the popular on-page SEO tools and has advanced features best suited for SEO managers and content marketers in large enterprises and SaaS companies. It works best for brands that want their site to rank from organic content.

Key features

Ahrefs has a Site Audit feature that automatically scans your website and identifies SEO issues for SEO teams.
You can track all the essential SEO metrics and performance from the comprehensive dashboard of the too.l
The Keyword Explorer feature finds keyword ideas for content managers
The Site Explorer researches your competitors’ backlinks and keyword rankings, while the Rank Tracker monitors the ranking progress both on the website and mobile

Pros

Ahrefs is a fully featured SEO tool that lets you create unlimited projects
The data Ahrefs provides is not just limited to Google; it provides data for nine search engines
If you’re looking to track keywords at a local level, Ahrefs is one of the best options for you

Cons

It doesn’t offer a free trial to check out the tool

Pricing

It has various subscription models starting from $129/ month. It does not offer a free trial.

Review

It has a 4.5/5 rating on G2

Tool 5: Google Search Console

On-page optimization tool

Overview

Google Search Console is a free SEO tool that helps SEO teams measure site traffic performance and fix all SEO issues. It also helps website owners optimize their site’s search appearance on Google and increase organic traffic.

Best for

Every website owner should integrate Google Search Console with their site, as it plays a vital role in site monitoring.

Key features

Google Search Console helps SEO teams optimize your content with search analytics. You can track the keywords that are bringing traffic to your website. It also lets you measure impressions, clicks, and ranking on Google search
Website admins can submit the sitemaps and URLs to the search console for indexing. From the tool, you can review your index coverage
The Google Search Console sends email reports whenever it identifies issues with your URLs

Pros

Google Search Console is a free tool and easy to use
You can easily integrate the Google Search Console with your existing website
The tool provides first-hand information directly from the Google Index

Cons

Google Search Console provides information about all the keywords your website ranks for, but under ‘user privacy,’ the Search Console will not report all the queries for which the page is ranked. This affects long-tail keywords, which usually are not searched for too often in a month.

Pricing

Free

Review

On G2, users have rated Google Search Console as 4.7/5 stars.

Tool 6: Screaming Frog

Best on-page SEO analysis tools of the year

Overview

The Screaming Frog SEO Spider is a powerful website crawling tool that audits your website and identifies SEO problems. You can download the tool and crawl 500 URLs for free. For unlimited access, you need to buy a license. The best thing about this crawler is that it can efficiently crawl both simple and complex websites and give you results in real time to analyze.

Best for

The tool is best suited for agencies. It allows you to analyze and optimize your client’s website images, script files, CSS, etc.

Key features

Screaming Frog SEO Spider tool is a savior for developers and SEO teams as it can find the broken links responsible for 404 errors and server errors and send them in bulk to the developer to fix them
You can track the changes in performance before and after the crawls and compare staging against the production environment using the tool’s advanced URL Mapping
This SEO Spider tool can identify duplicate content, oversized images, or missing metadata so that you can rectify them and improve your ranking
Screaming Frog is capable of connecting to Google Analytics, PageSpeed, and Google Search Console through APIs and gathering user and performance data to give you better insights
Using the Screaming Frog SEO Spider tool, you can analyze meta titles and meta descriptions that are too long, short, or missing and fix them

Pros

Screaming Frog SEO Spider tool has an excellent crawling capacity
The tool is updated regularly, so expect new features frequently
You can customize the reports and filters as per your requirements
Screaming Frog’s site audit functionalities are very detailed

Cons

The screaming Frog Spider SEO tool has a complex interface. You need to be an SEO pro to use the tool effectively

Pricing

The free plan has limited features. Paid plan costs $259/year.

Review

G2 users have rated the tool as 4./5 stars.

Tool 7: SE Ranking

SEO on-page optimization tool to look up

Overview

SE Ranking is a robust enterprise-grade on-page SEO tool that helps increase the visibility of complex websites. Although the tool is suitable for any enterprise team, it has a separate tailored toolkit for SEO agencies. The complete toolkit includes SEO research and monitoring, an agency success kit, and a content and local monitoring tool.

Best for

SE Ranking is meant for enterprise teams that want an on-page SEO checker tool. It also offers an agency toolkit for B2B businesses.

Key features

Enterprise SEO teams find SE Ranking useful as it has a suite of tools to manage all your end-to-end on-page SEO needs
The Keyword Rank Tracker tool helps to track keyword rankings in any location with 100% accuracy
SE Ranking has a Keyword Research tool that helps you collect and expand your keyword list
The SEO Backlink Checker Tool helps you to dive deep and analyze the backlink profile of any site
You can do a complete study of the competitor’s site with SE Ranking’s Competitive Research feature
SEO Tools for My Website allows you to run a deep website audit where the minutest of SEO issues are captured that can help improve your site’s ranking

Pros

SE Ranking offers a comprehensive 15+ SEO analytics tools for on-page SEO analysis
SE Ranking has a flexible pricing plan
The tool’s user-friendly interface makes it easy to use
Se Ranking seamlessly integrations with third-party widely used tools

Cons

SE Ranking’s pricing is on a higher side compared to its competitors

Pricing

This SEO on page optimization tool has three different pricing plans starting at $52 per month. A 14-day full-access trial pack is available.

Review

It has a 4.8/5 ranking on G2.

Tool 8: Semrush

On-page analysis tool to rank your website better

Overview

Semrush is an advanced SaaS tool loved by marketers, content marketers, SEO teams, and content writers. The tool helps complete competitor analysis, measure website performance, and optimize content marketing, PPC, social media marketing, and SEO from a single platform. With Semrush’s SEO tools and workflow, you can identify thousands of local and international keywords, monitor and track your site positioning daily, run technical SEO audits, and analyze your site’s backlink profile.

Best for

Semrush is a comprehensive SEO tool kit that can help you improve the overall performance of any website.

Key features

Semrush has an organic research tool and a keyword gap tool, which are helpful to marketers and SEO teams in identifying competitors and discovering new keyword opportunities. They do so by comparing your domain against competitors’.
The Backlink Analysis and Backlink Gap Tool help identify new backlink opportunities. They analyze competitors’ backlinks and find link-building opportunities.
The tool can conduct a complete site audit and address any SEO issues, thus improving the website’s ranking.
Semrush has a huge SEO database that lets you access 25 billion keywords across 130 countries

Pros

Semrush offers in-depth and self-explanatory reports that are easy to understand and take actions
Semrush’s local listing management system is an easy to keep all the essential details up-to-date in one place
The keyword tracking is much more accurate than other competitors, and the interface is very intuitive

Cons

Semrush has a pricing that is on the higher side compared to its competitors

Pricing

Semrush has a free plan available with limited features. More advanced features are available on paid plans starting at $129.95 per month.

Review

G2 reviewers have rated Semrush 4.5/5.

Tool 9: Moz Pro

Try this best on-page SEO checker

Overview

Moz Pro is one of the popular on-page SEO tools that SEO professionals and marketers like because of its holistic approach to SEO. The tool is useful for various aspects of on-page SEO, including keyword research and site audit. Moz Pro strategically targets keywords with accurate volume and difficulty and saves the keyword list that you can track later and update as per your requirements.

Best for

Moz Pro offers a comprehensive SEO toolkit for teams of all sizes.

Key features

Every SEO professional has to do domain analysis. Domain analysis is an important feature of Moz Pro for assessing different SEO metrics of your competitors, such as domain authority and identifying the top-performing pages.
The Keyword Explorer feature helps to identify top-performing keywords to help you craft your content strategy
The Link Explorer is a key feature that helps to identify new link-building opportunities
MozBar has a free feature that gives instant access to the basic SEO metrics of any site, including its domain authority

Pros

Moz Pro has a keyword location option that is useful for pinpointing areas where the searches are dominant
The on-page recommendations of Moz Pro are on point and improve searchability

Cons

However, Moz Pro’s competitor analysis is limited to three

Pricing

Moz Pro gives limited access to certain features that can be used for free, while advanced features are available for a fee starting at $99 per month.

Review

Moz Pro is rated 4.3/5 on G2.

Tool 10: JetOctopus

Have you tried this on-page SEO analysis tool yet?

Overview

JetOctopus is a log analyzer and SaaS crawler for enterprise SEO. The tool compiles crawl reports with log insights and Google Search Console reports to give a holistic technical SEO view of the website.

Best for

JetOctopus is best suited for e-commerce websites that want to improve their visibility for Google bots. The tool is also a good fit for digital agencies that want all their SEO clients’ information in one account with fresh data.

Key features

Without a log lines limit, e-commerce website owners can use JetOctopus’s logs analyzer to analyze live logs stream, bots visit, identify pages not visited by the bots, and more
With a speed of 250 pages / second, the crawler can find 404 errors, duplicates, low page speed, Hreflangs, and orphan pages
The tool analyzes the website’s interaction with different search engines and provides insightful data, including optimization suggestions
JetOctopus has an integration with Google Analytics that helps you to track monthly visits, bounce rate, and on-page time

Pros

JetOctopus easily integrates its log files with the Google Search Console
The tool is fast and is loaded with graphs and data tables much more than any average SEO crawler
JetOctopus has no crawl limits, no simultaneous crawl limits, and no project limits. This is useful if you have a huge database-driven website

Cons

JetOctopus’s ability to crawl unlimited URLs becomes an overkill for a very small website and becomes expensive for a larger e-commerce website

Pricing

JetOctopus’s pricing plan starts at $276 per month.

Review

JetOctopus is rated 4.4/5 on G2.

Tool 11: Seobility

Must try on page SEO analysis tool

Overview

Seobility is an all-in-one on-page SEO software that provides comprehensive audits, analyses backlinks, and tracks website rank. The tool was named Leader in Gartner’s 2023 Fall review, High Performer in Gartner’s 2023 Fall review, and Easiest Setup in Small Business Category in Gartner’s 2023 Fall review.

Best for

Seobility is best suited for on-page SEO audits for all teams.

Key features

Website managers and SEO experts can use the Website Audit feature that includes a crawler to scan the entire website and solve technical errors for on-page SEO issues
The Rank Tracking feature monitors your website ranking and suggests optimization potential to improve ranking
The Backlink Checker monitors SEO backlinks and suggests opportunities for new backlinks
The TF*IDF Tool lets you analyze the top-ranking content and lets you optimize your page based on topical relevance

Pros

Seobilityy is an easy-to-use and navigate tool, especially if you’re starting with on-page SEO
You can compare search terms from other competitors competing for the same keywords using this tool
Seobiliy has great customer service

Cons

Seobility takes time to crawl as compared to its competitors

Pricing

A 14-day free trial is available. Pricing starts at $200 per month.

Review

Rated 4.6/5 on G2.

Tool 12: Conductor

Best on-page SEO analysis tool

Overview

Conductor is one of the best advanced on-page SEO tools for content optimization and website monitoring. The toolkit lets you manage web pages, monitor websites, optimize content, and conduct a comprehensive website audit to increase your brand’s visibility.

Best for

Conductor’s on-page SEO analysis tool is best for large enterprises that want to improve their website ranking and develop their content marketing strategies.

Key features

Conductor’s on-page optimization tool for SEO teams conducts detailed keyword analysis to identify the ones that drive traffic
The toolkit is good for conducting technical SEO audits so that you can take necessary actions before your website’s performance gets impacted
Conductor lets you track backlinks in your website and identify new link-building opportunities
You can monitor real-time changes in your ranking and analyze how your targeted keywords are performing

Pros

Conductor is a powerful tool that can diagnose any health issues in your Website, content strategy, and SEO from a single platform
Conductor easily integrates with all commonly used third-party tools like Google Analytics

Cons

Conductor’s location tracking and keyword feature capability is limited, which is a drawback for enterprises with multiple websites or different locations.

Pricing

You can request a custom quotation from the team, but the Enterprise SEO platform offers a 30-day free trial.

Review

It has a 4.5/5 rating on G2.

Ramp up your website ranking in 2025

And there, we have said it!

Each tool mentioned here is one of the best on-page SEO tools. It brings unique capabilities to the table and can help you skyrocket your SEO efforts.