As a B2B SaaS freelance writer, I create content that informs, persuades, and converts. Whether you need long-form blog posts, case studies, or eBooks, I focus on delivering well-researched, value-driven content that helps your business grow.

Every piece is tailored to your audience, optimized for search, and designed to support your marketing goals.

Long-form blog posts

These are usually more than 1000 words, taking the reader into a deep drive of the topic. The content is customized to serve the search intent of your customers. Along with text, these include complimentary content. I provide suggestions for your design team to add images, screenshots, and infographics. I also provide SME quotes and insights, real-life scenarios, and search engine optimization based on the keywords you provide.

eBooks

eBooks are excellent lead magnets, and I strongly recommend you create them if you’re looking to generate leads. These are usually above 1500 words, with key takeaways that the readers can implement right away (think of templates, checklists, etc.) Also, they’re interactive, have strong storytelling, and solve a problem that they promise to solve.

Whitepapers

Whitepapers serve as authoritative, in-depth documents that establish thought leadership and credibility in the SaaS industry. As a meticulous Freelance Writer for B2B SaaS, my whitepaper development process begins with identifying industry pain points. I support all claims with current data from reputable research reports, ensuring relevance and accuracy. Then, subject matter experts and product developers contribute critical insights that add depth and authenticity to the narrative.

Case studies and success stories

Case studies are powerful BoFU (Bottom-of-Funnel) content that showcases how your SaaS product has successfully solved real-world problems. These success stories build trust by demonstrating tangible results and providing social proof to potential customers. I’ve written thousands of case studies and developed streamlined templates that help sales teams highlight key insights they might otherwise overlook. I may also sit through their sales calls to note down actual conversations, to add to these stories.

Comparison articles

Comparison articles excel as bottom-of-funnel content, addressing prospects at the decision stage when they’re actively evaluating options. My process includes analyzing review sites and taking a deep dive through Reddit discussion forums to capture the true emotions of the customers about your and your competitor’s products. I also create comprehensive feature tables with clear visual indicators for better understanding.

With every piece of content, my goal is to bridge the gap between your product and your audience. I prioritize clarity, credibility, and conversion, ensuring your content doesn’t just attract but also moves readers towards action.

If you’re looking for strategic, high-quality content that aligns with your marketing objectives, I’m here to help?

Please note…

All my freelance writing services are on a retainer basis. I typically don’t take any ad-hoc projects. Please reach out at least 3 weeks in advance to give me enough time to prepare.